Popular Science + iPad = innovation

in Technology by Charlie Weaver — June 10, 2010 at 7:10 pm | 0 comments

I was sent an interesting link to this video last week that outlines some innovative approaches London-based design firm, BERG and Popular Science magazine are experimenting with and have instituted in the last few months in relation to the possibilities the tablet computer and, more specifically, the iPad can offer in the form of an alternative delivery method for the publication.

The initial price point seemed a bit steep at $4.99 an issue, but The Bonnier Corporation, Popular Science’s parent company, announced on June 2 that 12-month and 6-month subscriptions will be available for $29.99 and $19.99 respectively. In the June 2 announcement, The Swedish media company also stated it will begin to distribute multiple brands over the course of the summer via the Mag+ platform.

If you have an iPad and would like to try the Popular Science+ app for yourself, you can download it here. According to the App Store’s user reviews, reception is very positive and the only consistent complaint had been the single issue price — which has since been addressed by the company.

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